© 2016 by Bow Tie Strategies LLC.

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Implementing a public relations strategy is one of the most cost-effective ways to get brand messages out into the market.

- Public Relations Society of America

 

EXPERTISE

Public Relations

Creation and implementation of specialized and targeted public relations strategies based on clients needs to generate top placement in online, print and broadcast media.

Business Development

We start at the ground level, helping clients to define their strategic vision and end goal, establish measurable objectives, and identify their business challenges. We assist our clients in re-aligning internal processes, assessing new markets, and prioritizing growth opportunities, while also developing materials and an actionable implementation plan that gets results.

Event Management

Events are important, but only should be used to further advance your mission or cause. A corporation should not have an event just to have an event. Having an event is the perfect opportunity to increase supporters, additional resources and increased impact for your organization. When you partner with us, we will help you achieve your objective. Every step participants take brings them closer to your mission.

 

Government Relations

Understanding, navigating, and achieving representation and results at the Virginia General Assembly requires professional assistance. Bow Tie Strategies has the relationships throughout Virginia's legislative and executive branches to achieve the results its clients need.

Media Relations

Influencing the media starts with understanding who is already talking about you, what they are saying, and where they are saying it. At Bow Tie Strategies, we don’t believe in mass-messaging every reporter. Instead we work with you to understand the media landscape as it relates to your goals, building strategic, highly-targeted media relations campaigns with measurable, quantifiable results.

Crisis Management

When you’re under attack, do you know how to win back the trust of your target audience? The key is transparency and accountability. We know that when it comes to your reputation, every second counts, so we hit the ground running with rapid-response tactics, while building long-term strategies to repair any damage to your name and brand. We know from experience that when crisis is managed well, the result is an even stronger bond with your stakeholders.

Public Relations is all about building long-term relationships – relationships with your fans and followers; relationships with potential donors and investors; relationships with other artists, media, and corporate sponsors. 

-PRNewsWire

FOUNDER and PRESIDENT

Rusty Foster is a seasoned public relations and event management professional. He has placed clients with local, regional and national media, and has groomed them in persuasively telling their stories. 

Rusty is a life long resident of Loudoun County, Virginia, is a product of the Loudoun County Public Schools, is active with the Hampden-Sydney College Alumni Association; Immediate Past Chairman, Board of Directors, YMCA Loudoun County; Former Vice Chairman, Town of Leesburg Commission on Public Art; Chairman, Loudoun County Family Services Advisory Board, and serves on the Board of Trustees, Loudoun Education Foundation.

 

He put himself through both Hampden-Sydney College and the George Washington University, and is the first in his family to graduate from college.

He was named a 2016, 2017 and 2018 Finalist for “Entrepreneur of the Year" by the Loudoun County Chamber of Commerce. He was named the 2016 "Young Professional of the Year" by the Loudoun County Chamber of Commerce, the 2015 "Northern Virginian of the Year" by Northern Virginia Magazine, and one of Loudoun County's top "40 Under 40" in 2013 by Leesburg Today, which is now the Loudoun Times-Mirror.

Rusty believes everyone has a story to tell. He knows how to help businesses find their voice and to build their story. He's a master at it.

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When non-biased, third party sources are endorsing your products or services in the media or online, it’s better than the most expensive print ad you can buy. 

-Washington Business Journal

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A good PR story is infinitely more effective
than a front page ad. 

-Sir Richard Branson

SELECT CLIENTS

 
Loudoun United
ION
Tarara Summer Concert Series
Friends of Loudoun Mental Health
Famous Toastery
Dunlap Bennett Ludwig
FC Barcelona
Sporting Global
YMCA Loudoun County
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If I only had two dollars left
I would spend one dollar on PR.

-Bill Gates

WHY CHOOSE US?

Washington Business Journal

Loudoun Now

Loudoun Times-Mirror

Washington Business Journal

Best Home-
Based Business

Town of Leesburg

Top Event
Management Firm

Washington Business Journal

 
 

Contact

312 E Market Street, Suite F, Leesburg, VA 20176
(703) 646-1282
info@bowtiestrategies.com

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TESTIMONIALS

Bow Tie Strategies had our event promoted and placed in major publications and on regional radio stations.  And, they helped us raise our event numbers by 30% from the previous year.  In addition, they increased our social media following by 400%.  We are very thankful and have hired them to promote our next event.

- Laura Fears, Executive Director, YMCA Loudoun County

When you're running for office, many things happen at the last minute or on very short notice.  Bow Tie Strategies was able to organize a top-notch event for me on short notice.  We had hundreds of people in attendance and everyone left the event knowing my vision for the Commonwealth.

- John Whitbeck, Chairman, Republican Party of Virginia

“Bow Tie Strategies helped us launch our craft beers in Virginia. He remembered all of the details and made great recommendations to help us build our story.”

- David Keuhner, Partner, Honor Brewing Company

Bow Tie Strategies held an event at MacDowell Brew Kitchen last summer.  It was the single-highest revenue producer for our business and still holds that record today.  They have scheduled future events with us.  We're excited to see what other records they can break.

- Nils Schnibbe, Owner, MacDowell Brew Kitchen