Implementing a public relations strategy is one of the most cost-effective ways to get brand messages out into the market.
- Public Relations Society of America
Creation and implementation of specialized and targeted public relations strategies based on clients needs to generate top placement in online, print and broadcast media.
We start at the ground level, helping clients to define their strategic vision and end goal, establish measurable objectives, and identify their business challenges. We assist our clients in re-aligning internal processes, assessing new markets, and prioritizing growth opportunities, while also developing materials and an actionable implementation plan that gets results.
Events are important, but only should be used to further advance your mission or cause. A corporation should not have an event just to have an event. Having an event is the perfect opportunity to increase supporters, additional resources and increased impact for your organization. When you partner with us, we will help you achieve your objective. Every step participants take brings them closer to your mission.
Understanding, navigating, and achieving representation and results at the Virginia General Assembly requires professional assistance. Bow Tie Strategies has the relationships throughout Virginia's legislative and executive branches to achieve the results its clients need.
Influencing the media starts with understanding who is already talking about you, what they are saying, and where they are saying it. At Bow Tie Strategies, we don’t believe in mass-messaging every reporter. Instead we work with you to understand the media landscape as it relates to your goals, building strategic, highly-targeted media relations campaigns with measurable, quantifiable results.
When you’re under attack, do you know how to win back the trust of your target audience? The key is transparency and accountability. We know that when it comes to your reputation, every second counts, so we hit the ground running with rapid-response tactics, while building long-term strategies to repair any damage to your name and brand. We know from experience that when crisis is managed well, the result is an even stronger bond with your stakeholders.
Public Relations is all about building long-term relationships – relationships with your fans and followers; relationships with potential donors and investors; relationships with other artists, media, and corporate sponsors.
When non-biased, third party sources are endorsing your products or services in the media or online, it’s better than the most expensive print ad you can buy.
-Washington Business Journal
Megyn Kelly Today
CBS This Morning
Fox News Channel
All You Magazine
Fox News Magazine
Dulles South News
Posh Seven Magazine
United Virginia Magazine
A good PR story is infinitely more effective
than a front page ad.
-Sir Richard Branson
If I only had two dollars left
I would spend one dollar on PR.